My vote is for Wordpress. Webstarts.com looks pretty janky. Also, as Rohit notes, you can really limit yourself with a full-service provider like that.

Wordpress has come a long way in the last few years and rivals Shopify in some respects (marketplaces, for example) for a fraction of the cost. Also, the developer ecosystem is incredibly robust. You can find pretty affordable and competent remote devs on Upwork; but it pays to do your own research as product manager and know which plugins, theme, etc. you want to utilize. You can find cheap hosting with the likes of GoDaddy or Bluehost, or go premium with WP Engine (recommended). Hope that helps.