Questions

How to model our startup white label offering to sell to corporate clients?

We getting inquiries from major corporations. I am trying to get the organization together. Right now we have an innovative concept, developed product, bunch of world class engineers, and interest from major clients. Because of the nature of the product the prospects are these major companies, even the smallest fish are multimillion dollar. I assume we would require a solid professional sales process. Contact, propose, followup, demo, contract, negotiate, legal agreement. Project entails figuring out the requirement, gap, customization, changes, agreement, set delivery milestones, deliver in phases, go live, service. To execute these at a professional level we would need all sorts of professional experts sales, legal, BA, PM. But we are a startup, we have world class engineers who have proven their tech competence. We have done nothing remotely close to this. And we don't have funding to recruit these experts. How do startups go about this? How do I figure out DEVELOP protocols/system to approach, sell, fill order, manage customer Appreciate the support very much

3answers

Hi,
First of all, well done for all the amazing things that you've already done. This in itself is already a great achievement.
You are correct about the processes that you need to do and if I understand your question, you want to know how you can recruit the relevant professional with a limited (or not) budget.
The most common method is the use of equity (shares/stock). some professional, if they believe in the potential of the business, are willing to either work only for equity, or for a combination of a reduced fee and equity. As to how much equity, this depends on the potential of the business, the value of the service provided and other criteria.
If you're interested, I can connect you with a professional who can help with the sales process, and I can help with the business and legal side. I would need to hear more details about the business and industry - if you're interested and have an investor's deck or exec' summary, you're welcome to send it.
Good luck
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Answered 5 months ago

Have you thought about using Virtual Agents, Online experts via online platforms (you might be able to hire some from here as well)? Your concerns are valid and definitely you will need to create this muscle.

For our API offering, we do have a full service team from contract, engagement, integration, testing and post-go live support. But this was developed over time.

One thing I would say, as you have mentioned the team is solid, I would challenge you to think about how to automate a lot of these processes from the get go. I have seen multiple times companies creating manual / human processes and then automating them. Why don't start the other way.

More than happy to chat more: https://clarity.fm/salmanmalik


Answered 5 months ago

Every company wants to scale, whether it be in revenue, growth, resources, client base, or other areas. Learn about white-label agency fulfilment on social, websites, email, and more. Most often, it is a marketing agency that handles the fulfilment work of social media management, digital advertising, SEO, or other digital marketing solutions that your agency offers. A reseller agency can buy this service from a white label service provider. Using white labelled services through a team of agents is a set monthly cost for an entire team of experts. Hiring a social media manager, website designer and developer, paid advertising specialists and more can add up quickly in terms of salary, benefits, and training costs. A bad hire can cost a company quite a bit. S employers said that a bad hire costs their company more than $50,000. You want to become more of a full-service agency to keep your clients and offer your clients more value, aside from continually attracting more business. The hired agency does all the customer service, fulfilment, and heavy lifting. It is so easy to onboard a client and have Digital Agency take care of everything for us. When you have an agency handling your fulfilment work, you can focus on running your business. Make a name for yourself in the industry with your brand, while a team of digital agents handles the tedious service fulfilment. By letting external agents handle your fulfilment work, you will be able to refocus your attention on matters like selling and traffic growth. By hiring the services of an agency, you do not have to deal with turnover of employees, or the cost to acquire and retain new employees. A study by MIT Sloan Management Review and Deloitte found that 23% of marketers said they needed to develop a stronger talent model, with recruiting, hiring, and development of their employees to reach digital maturity.
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Answered 5 months ago

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