I have an in-person branding workshop for small business owners that really helps them figure out how to attract their optimal clients or customers. I have tried for YEARS to get it online, but keep hitting the wall. Sometimes it's the time issue, but most of the time it's just that I look at the whole process and just get overwhelmed and give up. I need to jump on a call with someone who can take a look at my course outline and basic ideas, and then give feedback and input for translating the content to a platform like Thinkific, or sth similar. If you have proven expertise in this area, I would love to hear from you, and possibly jump on a call. It is highly preferred that you can help specifically with online marketing/branding courses and the ins and outs of building a high-impact learning experience online for the business world—but NOT absolutely necessary. : ) Thanks much ahead of time!!
I'm actually in the middle of doing this exact same thing, ie, converting my in-person brand workshop into online modules.
I would be happy to have an informational call and I can share what I've done so far about converting the workshop into modules and lessons with worksheets.
If interested, message me and we can connect.
My expert opinion is that in small businesses you encounter a wall and obstacles because your system is not working. The reason why someone doesn’t want you to product lies in the fact that people need to see that your method really works and brings results. You can try free courses for a while. Build your customer relationship and trust. You ask every customer to advertise you to some extent as a pledge for what you have done. You will spend years developing your product and eventually you will have nothing. It is a harsh reality that you need to know.
Social networks are not a place to sell your products. Small businesses stay small because owners don’t see the need for your product. i live in a tourist place where 2000 companies only open during 3 months of the season and those companies go bankrupt in a very short time and never open again. 10% of companies survive the harsh market reality if you need professional help in creating a good profitable brand, feel free to contact me in messages I would be happy to help and give a few more tips for you.
Hey how's it going !
I admire that you've been able to build an in person workshop--this actually makes your position a whole lot easier than someone starting from scratch and not even having a product/market fit!
I also know how difficult it is in the beginning to transition your service into a scalable productized service.
First, check out the podcast Tropical MBA who really helped me in growing my online productized service business. You'll get tons of free advice and case studies there!
Secondly, I advise you build and self publish your own content rather than use Thinkific/Teachable/Udemy/ the like.
Not only will you own everything, you'll be able to set your course at whatever price you want and on top of it take home the full cut -- these platforms, especially Udemy, take hefty fees and can set pricing caps (I learned this the hard way).
I'd love to brainstorm with you and give actionable advice that you can use to cement your online course on the stage among the many others (including my own) that run profitably.
I can tell you have a strong intention and passion behind what you're doing, so that should make it easy for us both to make progress.
Feel free to shoot me a message !
Webinars are a fantastic way to get leads who then convert into students. How much do you charge for your online course? If it's $997 or less, the whole process could be automated. Your paid traffic will most likely come from Facebook & Instagram.