Our challenge is that small local businesses such as restaurants, salons and fitness clubs tend to have small marketing budgets and might not fully be aware of the value influencer marketing brings to them, and as far as scaling they are more challenging since they operate single or few locations.
If you believe local businesses are hard to scale, have small marketing budgets, ehy are you targeting them?
1. Your presumptions about local businesses are inaccurate.
2. Hire someone experienced and successful selling to local businesses to
guide you and your team.
Beware launching a company in a niche that is not your domain - bring help on board stat. If you'd like to discuss how local can be lucrative, I've advised locally focused startups.