A hashtag is a keyword categorical tool that arranges the billions of photos/videos uploaded to instagram in a way that we can find them. Hashtag information is also used by instagram’s algorithm to curate your explore feed with more of the type of content you engage with.

Hashtag Tips:
You can use up to 30 Hashtags on a post. If you go over this, instagram will upload the post and clear out the caption completely

Hashtags aren’t case sensitive #SoYouCanDoThis

You cannot own a hashtag. I encourage you to create a unique (but simple) hashtag for your brand ex. #OctoNation - this gives people the opportunity to create user-generated content so that you can find & use photos of community members talking about your brand!

Hashtag Categories
Community (ex. #DiscoverOcean, #BossBabes, #BlackGirlsWhoTravel)

Niche (ex. #MotivationalSpeaker, #HighFashionPhotographer, )

Industry (ex. #Speaker, #Author, #Coach, #Photography , #Science, #Furniture)

Location (#Texas, #HoustonTexas, #BexarCounty, #Htown, #Goldcoast)

Brands (#ClickFunnels @RussellBruson)

Publications - #hifructosemag @hifructosemag #NatGeoYourShot

Brand Campaigns #BeatPlasticPollution by @LonelyWhale
Your Brand (Ex. #OctoNation)

Event (#FCS2019, #SMMW19, #FunnelHackingLIVE, #Ontrapalooza2019, #SanDiegoComiCon2018)

Community Phrases - #MakersGonnaMake #ScubaLife #
Seasonal Hashtags - #backtoschool #happynewyears