I have a product idea for a very specific niche (university students living on campus). When does the product validation take place? before creating a simple business plan and a website? or after having the website and social media running?
I'll keep this answer short, sharp and simple as that's what you will be looking for with your early-stage startup.
From the sounds of your question you want to approach your idea with a lean startup approach and leverage hypothesis testing to speed up the market validation for your idea.
The process revolves around testing falsifiable questions with a minimum viable product and then pivoting until you come up with a bullet proof concept.
If you want to find out more about how you can implement a lean startup approach and geometrically grow your idea, arrange a 30 min call with me today.