There is a product which I as a contractor install on homes in my city for which I charge $1000 - $2000. My supplier has 77 locations in 25 states. I would like to market this same product online to homeowners in those particular states and have the product installed by local installers who are connected with my supplier in that location. I have a target audience. Middle aged to elderly retired men who have discretionary income and are active in golf, hunting, fishing, etc. ( too busy to mess with home improvements ).
Offer the product or service for free to one person. Run an online campaign and ask people to sign up with their emails and phone numbers. If your product or service is good, per lead should cost between $1-$3. You can bring the cost down to 60-70 cents if your online campaign is brilliant. Now collect 200,300 or 1000 thousand emails and phone numbers based on your budget.
Then choose a winner and let every participant know that someone has really won.
Then start your email campaign. Because of the nature of the campaign, you know that all of these people really desire a product or service like the one you offer. All they need is a little push and reminders to make the purchase.
1. Send them more information about the product. Try to focus on the problem it solves. Your product sounds like a robot vacuum. Tell them how troublesome it is to vacuum a large house. How much time silly chores take away from life (in your case, from golfing, hunting, fishing etc.)
2. Keep a track of how many are you converting with each new communication.
3. Follow up buyers with service information and new offers so that they refer your products to family and friends.
4. People who have not yet bought, hit them with more and more useful information about the problem your product solves.
Try this and thank me later :)
Answered 5 years ago
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