I recently read some answers to the question of What terms re-sellers use for selling SaaS? In one of them someone suggested to create other revenue opportunities for de resellers other than commissions to increase the revenue. I was thinking what kind of services could they provide to the customers besides onboard new clients or first line support?
As the business or product is not described, I will answer it for a general SaaS product.
Think from the reseller's point of view. Why will you try to sell it to your community (users/clients/followers). Don't think only about revenue opportunities, but opportunities at all.
1. Commissions, first line of support (any professional task, they can do themselves) - yes, when talking about revenue, if you are thinking of other opportunities, going further should be quite business specific. You already have the general stuff.
2. Value to community - they want to be seen as giving value. So you will need to provide an intensive like a further discount (for the 1st year). Or make a split discount/commission offer, and the reseller can decide on the amounts.
3. Freebies - related to above, you can provide some free stuff, just for their community (e.g. eBooks, free pro advice, tailored to the business).
4. Tailored offers - you can provide offers, tailored to the community of the reseller. Have a landing page, just for them. Tailoring needs to be cost effective, until the channel proves traction! The reseller will be happy to present content, tailored to his community.
It does depend on what niche the SaaS is serving, one option is to go the affiliate sales route and provide joint venture partners with the popular opportunity of winning contests with cash or prize payouts. You can contact me for my experience of this strategy if that would be helpful.
Great way to sell SAAS subscriptions is to speak to groups.
If you're near a large city you can likely speak with 100s of groups you find on Meetup, WordCamp, Cowork offices, Business Mixers, Conferences, Expos.
Then apply the above to every city in the world.
Also, look for Webinar opportunities.
Even better build your own list.
Tip: Consider one yearly conference, Affiliate Summit New York. 4K-6K attendees each pay $1K-$2K+ to be in the room. If you only spoke at the 2-3 Affiliate Summits which run every year, you'd likely pump massive cashflow into your business.
If you have challenges figuring out how to soft pitch your SAAS in live talks, hire someone top help you with this.
Tip: A simple live talk format is to talk for 5-10 minutes, then open a Q&A.