The app will be applicable globally, but initially is being built for US and Canada. We're non-developers and are outsourcing the initial development, where our objective will be to bring the IT staff in house later. We want to provide beta, but in a closed fashion. However, much of the power of the app will be from SM sharing and viral activity created from it. To not enable SM sharing, even from closed beta, simply isn't feasible.
Do you know how Mailbox App did it?
They had a closed beta but they hard a website, a landing page and an iOS Application that enabled people to register in queue waiting for a slot be to accepted into the closed beta.
People had a newsletter delivered to them and were able to share and invite others (this social actions pulled them ahead on the queue). This way people could interact, share and receive newsletters on Mailbox App even though they were not included on the closed beta. It was a successful strategy and other companies did it also with success.
Read this article to know more about it and how you may be able to do it also:
http://techcrunch.com/2013/04/01/queueing-theory-lets-any-app-offer-a-mailbox-like-reservation-system-even-if-its-just-for-building-buzz/
Answered 10 years ago
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