When a file closes and a client provides us with glowing feedback, we respond by thanking them for their feedback and asking them to provide a Google rating or review. We have been doing this for about a month, and so far no one has provided any reviews or ratings. Likewise, we previously had customer survey at the end of files (to establish a NPS), but no one completed them... Are there magic words or a better time in the process to improve engagement?
For starters,always have explicit permission before soliciting feedback via email,SMS or social.
Automating your reviews is the key to get more reviews and better ratings
If your business has an actual physical location it's a good idea to prepare sheets of paperwith a request for review.
Add a review widget to your website.On your official website or company blog,you can add a sidebar or widget which customers can click and use for posting on your business most relevant review sites.