When a file closes and a client provides us with glowing feedback, we respond by thanking them for their feedback and asking them to provide a Google rating or review. We have been doing this for about a month, and so far no one has provided any reviews or ratings. Likewise, we previously had customer survey at the end of files (to establish a NPS), but no one completed them... Are there magic words or a better time in the process to improve engagement?
BOTTOM LINE is that customers EXPECT excellent service everyday no matter what and “giving positive reviews”, is not on the top of the list for clients or customers.
We use a 3 step process here to both aggregate and distribute reviews across our clients’ service profiles.
You have to be diligent, and you have to use some automation if you want to show a stellar showcase of history for “social proof” to work.
Only really old people fall for the trick of “of there’s a badge here, they must be trustworthy”, otherwise if they are younger and more tech savvy, it’s a whole different set of rules.
If you want to talk about a working system for reviews and that actually feeds out properly to enhance your company results feel free to reach out at https://www.GetFoundMarketing.org