When a file closes and a client provides us with glowing feedback, we respond by thanking them for their feedback and asking them to provide a Google rating or review. We have been doing this for about a month, and so far no one has provided any reviews or ratings. Likewise, we previously had customer survey at the end of files (to establish a NPS), but no one completed them... Are there magic words or a better time in the process to improve engagement?

My business would not be what it is without Google reviews. You have to start somewhere to get these reviews because unlike other review platforms Google reviews are the most trustworthy and most searched regarding review websites.

Here are my recommendations based on what has worked for us:

1. Automate
Have an automation set up that directly emails your customer approximately 7 days post-purchase. In the email kindly ask them to review your product. Make the email short and sweet and as personal as possible. This is the perfect window for Google reviews. Too early and you look desperate, too late and they’ll be less likely to write a review.

2. Direct Communication
Don’t be afraid to reach out to them personally asking for a review. When you send them an email write something specific in it based on your previous conversation with them. “I wish you the best at your Spartan race back home…..By the way, if you can a chance it would mean a lot if you wrote a review about our product. These reviews help us attract great customers just like you.”

3. Website Widget
Download the WordPress plugin called “Google Reviews Business” on to your website. It automatically aggregates your Google reviews. Purchase the premium version as it has its option for a dynamic slider section and “write a review section” that you can direct your automation toward.

-Mario Ashley, MBA, owner

I hope that helps get you started. If you want more ideas to feel free to set up a free call:

Answered 3 years ago

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