A sales pipeline is a visual snapshot of where prospects are in the sales process. Sales pipelines show you how many deals salespeople are expected to close in a given week, month, or year and how close a rep is to reaching their sales quota. If your sales target is $20,000, then you will need to convert twice as many leads. The best salespeople will make sure they keep following up with leads to land the sale. But most sales professionals give up after 2 calls – so make sure you always follow up. In fact, it is currently ranked as the third biggest challenge for sales teams. Learn to identify these dead leads quickly, so you can move on to the next sales opportunity to close a big deal – without wasting any more time trying to breathe life into leads that simply will not buy from you. If you are finding that most of your leads are going cold and you are not closing enough sales to reach your sales targets, then you may have a problem with the length of your sales process. Reducing the sales process length does not mean you should bombard your leads with all 8-12 follow-ups in a single day, but it does mean you should consider ways to shorten it where possible. Try experimenting with a new, shorter, sales process and keep an eye on how it improves your sales results.
You can read more here: https://www.superoffice.com/blog/sales-pipeline-management-tips/
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