For content, I've listen closely to my users and two things make this challenging: 1) different users get different value out of my single product and 2) there is a large psychological underpinning to some of these value props, but it's awkward to make them explicit in a message to our end user. Eg. No one wants to say they purchased a network when they went to the finest business school, but that's also true.
Most products have a general value proposition, with your example of the purchasing of a network, I would go with a value proposition of we make networking easier or more effective something like that. So my example would be something like, "We make it easier for entry-level business people to network with the top CEO in their industry." Now from there, you can build off various use cases to curtail it in sales situation behind your new prospects context. Essentially while everyone may want to have that network everyone's approach to having that network or need of that network will be different. So you would curtail your value proposition to the individual you are selling to needs.
I hope this is useful information if you need more help reach out to me, I'd love to help you!
Answered 6 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in