I've developed a premium WordPress plugin. Now how do I best get in front of potential clients? I plan to sell it on my website only (no marketplaces). The plugin is for AdSense optimization of WP-based blogs, and my target audience is Bloggers, AdSense publishers, Advertising agencies, website investors, online advertising people .. I tired the following: Facebook Groups and Reddit - the problem there is most people in these groups are beginners OR have their Adsense account disabled OR just want to do Click for Click scams ... even in blogging groups. I have poor previous experience with AdWords, and am not sure how to do FB ads geared toward a sale of WP Plugin. I do some YouTube videos, but again, most viewers have problems with their Adsense accounts. I want to try YouTube video ads. FB ads specific question: What do you think would be the best Title / sub-title and image to go along with FB ad for premium WP plugin.
Others have already given some valuable suggestions, so I will focus on what's worked well for us.
(To set the context: We have two businesses around WordPress & WooCommerce, 30+ premium plugins, 250k+ active installs)
1. Free plugin on WP.org, and a Pro upsell. Works really well. But make sure to optimize your plugin's description / readme.txt file.
2. Organic inbound traffic - search engines etc. In depth content will get you visitors. This still works!
3. Building relationships - like Rebecca mentioned. If enough people know you, they may recommend your plugins to others - even if they themselves are not the users.
4. Focus on UX, build a better product. There are just too many plugins out there. You must solve a deep user pain to be able to succeed.
Hope this gets you started..
BTW, I spoke about building and marketing WP plugins at WordCamp Mumbai in 2016.. I think you will still find the talk relevant:
https://wordpress.tv/2017/06/30/nirav-mehta-build-and-they-wont-come-wp-plugin-marketing-tips/
All the best!
Answered 6 years ago
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