I am a freelance WordPress web developer who provides a host of other services, including: SEO, social media profile optimization, email marketing campaign management, social media strategy, consulting, graphic design and the list goes on... I'm currently preparing to overhaul my operation with new pricing, more structured policies and a vastly improved image. Since I'm a one man army, I'm struggling with how I should price my services, as I feel there is a huge variation in the value provided. Would it be best to charge a flat rate for all services, including monthly routine maintenance and plugin updates, or would it be advisable to charge a premium for more expert services such as marketing strategy, optimization, and design, then charge a lower rate for routine technical stuff? Opinions and advice on this subject would be very appreciated. :)
I suggest dividing your services into transactional services (like hosting, updates, or design work) and consultative or strategic services (like consulting and marketing campaign development).
Transactional services can be project, hourly, or retainer based (i.e. $5,000 for a new website, $75/hr for ongoing design needs, or $200/mo for updates). Consultative services are better on retainer (i.e. $500-1000/mo to advise on the best keywords, review copy, and report success).
From a business perspective, the more clients you can fit into a monthly package, the more efficient you'll be. Let me know if I can help in any way!