What are the best practices for heading in the right direction if you're struggling to find a niche in the spiritual/motivational field for a blog?

I used so far: SimilarWeb for chrome and SimilarSites asked for a market study But it's very general. People like what I write, and I related more to authors like Louise Hay or Paulo Coelho. But I don't belong to specific genre. For example: I'm not a psychic, or writing on christian based topics. It's purely general motivation. It's hard for me to turn this idea around and get focused.


General Motivation for a general audience sounds like a hard focus point. Try breaking down- all motivation have singular aspects outside of faith and religion. What are your topics? Relationship, Career, depression/Mental illness, etc?
Sometimes there's a need to talk things through to fully understand what it is you have rather than switching focus. I've been to art school, I've proofread and guided lots of writers through this- the creative process takes some analysis, but sometimes you're just too close to see what's right in front of you. Take a step back, do some general blogging. Tumblr is great for becoming engrossed in various cultures- the motivation culture is one of them! Take time to know the general community and that will help.

Answered 5 years ago

My experience with advertising is similar, and I have found that narrowing your topic to a specific concept or idea is much like the necessity of narrowing a target market, to facilitate reaching the people you are wanting to reach.
A good way to narrow down a topic is to ask some questions.
For example, motivation for what? why motivation? who will the motivation work for? what is the purpose? what is the outcome for motivation? what is the need in which you are trying to meet through motivation? etc.
If you would like to chat more about this, I am available to assist the brain storm~
Feel free to call me anytime!

Answered 3 years ago

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