Questions

I've started a 1-person freelance marketing business and feel overwhelmed offering so many services I've started a marketing service offering everything to everyone who will pay. Only working with a few small clients so far and already starting to dread going into work. They need everything from Facebook ads, Instagram, to SEO, to Twitter, Pinterest, Google Local, article writing, press releases, email newsletters. I feel overwhelmed offering too much. If I just picked one service would that be better in the long run? Or do marketing services need to offer many different services in order to survive? Im afraid if I offered only say Pinterest Marketing, then I wouldn't be a success because Im so limited. I'm not interested in creating a mega-marketing agency, I just want a nice small service helping customers and working for myself, but in a happy way.

I like to think of those 'Donuts and Chinese Food Restaurant' hybrids. Can you promote yourself as just a mainstream social media expert? that would be perfect. You can still take other work-- just don't promote it.... I prefer my Chinese food sans donut grease.


Answered 4 years ago

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