What are some criteria I should look for when searching for a business coach to help me grow an inherited plastics manufacturer? The business is now run by my brother and I. We have over 25years in business but we feel the company needs to take the next step. We need help with corporate info, growth hacking and strategy.

Thanks for the question on the best criteria to use when searching for a business coach. The answer covers a few issues but first of all the coach must understand strategically what you are trying to accomplish. I recently formed a coach/client relationship with a woman who wanted to build a business following the principles of Michael Gerber. I am a huge fan of his work so the fit was established from a strategic perspective.

Next...rapport with the coach. Not that you have to be buddies but this is a relationship and you have to feel comfortable you can both work through the good, the bad and the ugly together

Next...experience...not necessarily as a coach but as a coach that understands your journey as an entrepreneur. I have been an entrepreneur for over 21 years in multiple industries, including coaching as an example. It's the one career that the more experienced you are..the more wanted you are...:)

Next..flexibility in approach I learn from my clients as much as they learn from me but its the willingness to challenge and learn and adapt what's best for the company that ultimately creates the best coach/client relationship.

The last piece of advice...interview at least 5 options! this is an investment and you want to make sure you have done your homework before you make that investment.

Hope this helps

Answered 4 years ago

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