I developed a unique software that solves a particular problem. There is interest in the product and sales are ok. But when I approached (at least 10) gurus who speak or write about that topic, offering an affiliate link or just for their opinion. Not one responded. So i am thinking that my email must be wrong or there must be is a specific way to approach them.
Here are some tips on how you can do just that.
Do your homework and get to know the influencer before reaching out to them
Always start by appreciating their work before making a pitch
Clearly highlight what you’re offering in return for their effort
Get to-the-point, mention everything relevant, but don’t make your message too long
Be respectful and leave scope for further discussion and negotiation
Follow-up if they do not reply to your first message.