Hi everyone! I am running an ICT outsourcing company in South Eastern Europe for almost 2 years now. It has been profitable so far with a good steady turnover. Mostly, our clients are one-two person startups or small companies with low budgets for the development who need complex web solutions. I want to scale up the company. We have a really great team over here and sometimes I feel we should be working on more exciting projects. Lately, we are trying to create partnerships with ICT companies who would like to outsource some of their development and we have some success with that. In fact, we managed to cut the development costs for one of our USA partners for around 60%. I am sure we can provide huge value to companies like that but in the first place, it is so hard for us to find them and almost impossible to get in touch with them. My questions are - what marketing methods we should use in order to get in touch with companies like that? How should we prospect them? We tried cold emails but it didn't work the way we expected it. If our target market is Silicon Valley, how could we promote our services? Does anyone have experience with scaling up outsourcing companies? Thanks in advance!
Grow smarter by intelligently knowing how and when to outsource parts of your business. One of the least understood tools available for growing your business is outsourcing. It allows you to expand capacity without having to formally hire large numbers of new staff; without having to invest in new capital equipment, without leasing a larger commercial space; and without having to invest in development costs for non-core parts of your business, increasing your fixed overhead. To be clear, outsourcing is when you take a function, activity, or need of your business and hire an outside company to do the work instead of doing it in-house.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Answered 3 years ago
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