Critical mass cannot be achieved instantly in any case. Success is only possible for those who work hard, work smart and stay vigilant in the market. This has been the most widely used indicator for measuring a company’s achievement of critical mass. In reaching critical mass, however, missing that target revenue stream is the difference between future growth and frustration. To ensure that critical mass is achieved, the entrepreneur must have measurable goals. These goals can be as simple as determining the monthly revenue needed to be self-sufficient, or as complex as determining the number of new clients each salesperson needs to engage. Celebrate each client or sale that brings the company closer to critical mass and encourage the employees to cheer each other on as well. Often overlooked, one of the important indicators of a company’s preparation for critical mass is the strength of its early adopters. By capitalizing on the unique relationship early adopters have with your company, reaching critical mass can happen quickly.
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