Answer by Walter Lis: How can I find out the cost of Social Media Marketing, SEO and SEM? Is there anyway to find out how much a particular company spent on it's campaigns?

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How can I find out the cost of Social Media Marketing, SEO and SEM? Is there anyway to find out how much a particular company spent on it's campaigns?

I run a travel start up and want to drive traffic to my website. I need to have a marketing budget to present to my Investor and would like to know how I can measure this cost. I have a few companies who have done these sort of campaigns before and would like to know how much this effort costed. To name a few: Triphobo, Tripoto, Tripigator, Travel Triangle. Channels I plan to use are Facebook, Twitter, Instagram and Google SEO and SEM. Thanks in advance

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Walter Lis Digital marketing consultant w/10 yrs experience

You can get an idea of your competitor's organic search proficiency and their paid digital advertising by using SEMRush.com. This is an excellent tool for competitive research. Since they use a method of data collection that is different from a tool like Google Analytics, the numbers typically won't match exactly. But SEMRush.com will give you solid data from which you can make your own comparisons.

Answered 8 years ago