Questions

I am working with a really successful health/wellness brand, and I have been helping them with an overhaul, part of which has been to develop a new name: "[brand name] Wellness." They have five verticals across the organization, which are: 1. "medical" - which is the area that actually see patients and clients 2. "athlete" - deals with world-class athletes, consults on performance 3. "c-suite" - deals with high-powered CEOs and executives from large companies 4. "fitness" - gym and training vertical (they have a large gym) 5. "health" - products: supplements, and other health and fitness-related items Here's my struggle: The team has said that, overall, the brand is about "wellness" and we've settled on using the term "Wellness" as part of the legal name of the mother brand: "[brand name] Wellness". But to me, putting "wellness" on the end of the mother-brand name sometimes sounds too much like just another one of the five verticals... each of which will probably have the mother name at the beginning, also ... but maybe not.... so I've been torn about what to do... The other option is to simply use only the new brand name, without the "Wellness" as the second word. But then we have another problem: it might be difficult to figure out exactly what the company does without a qualifier like "wellness." Any help appreciated very much. If you feel you have specific expertise in this area, please let me know and I'll consider a call with you for sure. Thank you.

This is definetly a though one but I might actually have a brandname that you can consider. I am holding on to it for quite some time and have thought to use it for medical industry but never did. Drop me a line and we can syncup or I will forward you more details.


Answered 8 years ago

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