Questions

We are launching a B2B SAAS based Online platform which offers different products to clients for different application areas. All these products are stand alone and not connected to the main offering. Currently We have 3 plans which is based on Number of users. Higher plans have additional features like whitelabel etc. We have 4 different add on products which can help the same clients in case they need it. So instead of opting it to all, can we have it as an add on with separate price for each. So instead of clubbing all products and offering under one plan or one pricing, we can allow clients to pick and paying for all add ons they feel is required. So client X who wants only One product pays only for that and Client Y who needs all products pays for all 4 but at a special discount. 1. Does this kind for pricing work in SAAS? 2. Is it better for SAAS conversion to have all products offered to the client).

Simply answer - Of course you can. Not only should you have different prices for different plans, you should offer something equivalent to Bronze, Silver, Gold, Platinum, Diamond, etc. The name is not so important as is actually using a 3-6 Tier system. In the end, it is about what the customer wants. However, you should be able to do a back-end calculation and direct the customer to the Tier that is most profitable for your business. You just simply make it the most attractive with an "Irresistible Offer." If you want to be more sophisticated with this system, you can even offer add-ons within the plan itself. You do this by taking the customer through a series of screens with additional offers that are beneficial by may not be essential to the business needs. This is an opportunity for up-selling and providing what the customer wants.

Best of Luck,
Mike
From the Trenches to the Towers Marketing
I will be glad to help as my time permits.
TheLittleGuysWayToRiches.com


Answered 8 years ago

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