I know my website, industry, competitors inside/out, but I find it hard to come up with different unique value proposition (UVP) strategies that I can apply to really close the gap and make my website more superior than my competitors. The service I offer is something that I can't seem to come up with "game changing" strategies because I'm not really sure what can be done; maybe I've been looking from the inside out for so long, it would be better to get some outside perspective from anyone on Clarity who is more creative than me in coming up with "game changing" UVP strategies that will make my website a "must have" over my competitors.
If you are looking at the same services that your competition is listing then you are highlighting the wrong differentiators.
You need to be focusing on the benefits you and your company bring to your customers instead of the features.
As they say no one goes to the hardware store to buy a drill they go to the hardware store to buy a drill because they want to make a hole.
Take a look at what problems you have solved for your customers. Those are what you need to use to create your UVP.
T
Answered 9 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in