There's a lot of different reports on this:

http://www.forbes.com/sites/louiscolumbus/2015/05/25/roundup-of-analytics-big-data-business-intelligence-forecasts-and-market-estimates-2015/

and:

http://bmocm-archives.com/uploads/Next_Generation_Data_Analytics_-_Data_as_a_Strategic_Currency_File.pdf

In order to tackle this, you basically need to first really define the product. If you can't define the product, then you won't have any idea who your customers are.