A new website for flights and hotel booking. I want a strategy customers acquisition and retention .

Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong.

For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you were spending the same amount of money and time marketing something more robust and attractive.

Answered 7 years ago

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