Business is personal finance education and customers buy products after liking, trusting, and respecting me. Business is new, so it's not like it needs to be major rebranding effort.

The downside is if you ever decide to sell the company, it's something out of your hands with your name on it. Jimmy Choo doesn't own his own brand anymore, neither does John McAfee of McAfee Antivirus. Simple conclusion - don't brand it to your name if you ever intend to sell the company.

Answered 7 years ago

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