Questions

What objectives do they expect to achieve with Social media marketing? What methods can be used to engage with the audience.

Social media is very useful for B2B SaaS companies. The level of targeting on places such as Twitter and Facebook are very useful to hit the right people/companies. LinkedIn is also another useful tool for B2B Advertising.

On Twitter/Facebook, you can potentially target users of your SAAS, or create look-a-like audiences of your existing users by uploading custom audience lists.

You can potentially target business handles on Twitter, targeting people that are part of say a marketing group facebook page.

There are a number of targeting possibilities to hit the right audience.

Remember that the users of your product use Facebook, Twitter, and LinkedIn specifically.

To be honest leveraging Facebook and Twitter is probably as useful and sometimes more valuable LinkedIn Ads.

You can also work to build a social community within Facebook and Twitter, potentially, to engage with your current users, and potentially run promotions, engagement campaigns, etc.


Answered 9 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 Startups.com LLC. All rights reserved.