If you are starting only with social media, become the best resource on social media for entrepreneurs. Share amazing tools, links to articles and blogs. Links on being an entrepreneur from your own inhouse blog. Tips, tricks, resources, infographics. Become the brand to come to for any resource on being an entrepreneur. Establish an "ask us" service where any entrepreneur looking for help can ask your social media presence a question and get a killer well-researched answer. Become like an information concierge. Share the answers with all your feeds. Build a library of Q&As. Follow amazing entrepreneur resources and retweet their stuff. Become the brand people know to go to on social media to become better entrepreneurs. You will build a following and a killer content library on your own foundation blog and attract traffic. Ok that's day 1. ;-) No seriously that would be what is to do. If you get expanded responsibilities beyond social media, say in SEO, email marketing and content marketing then give me a call. And we can talk about an expanded strategy. As you it may start with social media, but there is so much more to do to become effective.