Email addresses are like pure gold for marketing and sales professionals. But with referral marketing, the process of acquiring emails become decidedly easy. Referral marketing forms aim to capture 3 emails or more. In fact, there are referral marketing forms that capture as much as 15 emails at once. This is one of the reasons why referral marketing helps you generate new leads. In fact, referral marketing works because of the relationship between your customers and their referrals. Because of this, they no longer need to convince their referrals to sign up or make a purchase. The referral himself may be willing to do it in his own free will because of his relationship with the referrer.
Another reason why referral marketing is so attractive is the rewards. You cannot just ask your customers to refer you to their family and friends without giving them anything in return. If you want them to act, you need to give them a reward and you can also automate this by using referral software. In referral marketing, this is called as a referral incentive.
You can read more here: https://aeroleads.com/blog/use-referral-marketing-to-generate-new-leads/
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