We're a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I'm looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one. The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what's the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I've received from them so far.
Some affordable marketing options may be with your local college - one with an MBA program. Talk to some professors and see if you company can be a project the class works on and provides you some ideas. It won't be expert - but it will be free.
If you cannot afford it - do you have time to study it?
Get clear on what you need - if you need overall strategy I am sure that there are plenty of people on this site that you can get 30 minutes to bounce some ideas off of..
If you need technical work completed - again maybe a paid internship. My son was paid $10/hour - but needed to be told what to do...