We provide a SAAS. For a targeted outreach campaign, should I Call, email first. Then should we send out info or send to a landing page. I would like some clarity on the sales funnel process and what sales material would help in the sales process.
It depends on the ticket size of the sale. I recently sold a brand new SaaS product for ~$2500 with a cold call. But there were about 20 calls that went unanswered before we converted. For emails, we had a far higher conversion rate, but conversion was defined as getting the client to click and accept a meeting invite. Note: This is just a single example, and is not representative.
It's true, GDPR and other regulations limit the channels you can use for marketing.
Ultimately, SaaS sales should start with genuine leads. You can get leads by optimizing SEO/SEM. You can buy leads from other sources.
Next step is to research these leads. Then based on geography, seniority, number of potential contacts in the firm, you identify your approach. Spray and Pray is probably not the best approach.
For many clients freemium works.
You can setup a call with me for follow up questions.
Answered 5 years ago
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