The total addressable market is a function of the app's value proposition itself. Given that photos and messaging are now simply core features of pretty much any mobile-native application, you could cite every mobile user as your potential TAM.

Anyone telling you that TAM is a useful point for you to address in pitching early-stage mobile investors for this concept is giving you very bad advice.

What I would recommend you spend ALL of your time on is why you can dislodge users from the incumbents and why there is a specific unaddressed consumer pain that will gravitate them towards your app.

I'm happy to help you frame your pitch in a call but call or no call, TAM as a specific data point is not something to concern yourself with here.

Answered 8 years ago

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