Let us look at baby boomers, for online marketing this category of people we must look at the following points because strategies cannot be described they always needs to be framed:
1. Baby boomers are a big audience: Baby boomers make up one of the largest sectors of consumers, so every marketer should be paying attention to effective marketing strategies for baby boomers. Generational studies show that about 70 million people fall into the category of baby boomers. The baby boomer generation is the largest segment of consumers, comprising about 40% of the market share.
2. Baby boomers are an affluent generation: Employers who seek hard-working candidates will still find them among the baby boomer generation. Baby boomers hold a strong reputation for being diligent, hard workers who have saved and spent wisely. Studies show that the baby boomer generation controls about 70% of all disposable income in the U.S. The baby boomers are also nicely situated to gain even more wealth. As their parents pass on, studies predict that baby boomers will inherit about $13 trillion to enjoy during their retirement or pass on to their own children.
3. Baby boomers are more tech-savvy than you think: Baby boomers remember the introduction of the first black-and-white and colour televisions. It is important for marketers targeting this generation to remember that baby boomers have grown up with technology over recent decades. They are more accustomed to technology than you might think, and they use it in different ways than millennials. During my years of marketing to baby boomers, I have learned that the baby boomer generation spends as much time online as they do watch television. It might surprise you to learn that 96% of baby boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls. About 60% of baby boomers spend time reading blogs and online articles as a source of information and intrigue, and about 70% enjoy watching videos about products and services. If you are looking to market via social media platforms, you will find an active audience of baby boomers on Facebook, where they are happy to post news and photos of their grandchildren and latest vacations.
4. Baby boomers are the “me generation.”: Baby boomers are considered the “me generation” for their self-centred, individualistic attitudes. In marketing to people looking for in-home senior healthcare, I know that seniors want to enjoy their independence as much as possible. In-home senior care lets them have as much freedom as possible while maintaining their dignity. Adult child caregivers and guardians want to be able to care for their parents and still be able to work, enjoy their own families and have some well-earned fun. In-home senior care allows them to take care of their responsibilities and take care of themselves, too.
5. Baby boomers are healthy and active: A large majority of baby boomers are in the pre-retirement stage of life. They are still working full- or part-time and looking forward to life as empty-nesters. They are working hard to pay off mortgages and other debts and maximize their returns on investments. It is prudent to pay attention to these baby boomers’ characteristics in marketing. They are looking for senior care that is reliable, trustworthy and offers a reasonable cost. Baby boomers have been more health-conscious than their own parents. Medical technology makes it possible for them to live healthier and longer. Unlike their parents, who desired to relax during retirement, the baby boomer generation wants to get out and do all the things they have always dreamed of doing. Many seniors can remain active with some help from an in-home caregiver.

Many people are starting to think of the age of 50 as the new 40. Baby boomers are not yet thinking of themselves as an aging population. Terms like aging and elderly are a big turnoff, although they do not mind the terms "seniors" and "senior citizens" as much. While baby boomers are healthier and more active than their parents, their eyesight is starting to deteriorate. When marketing to this population, I stay mindful of the size and colour of fonts. If my target audience cannot easily read our ads and blogs, they are likely to click on a competitor’s ad quickly. Because of the size of the baby boomer population, nearly every industry has an audience in this marketing sector. When marketing to baby boomers, it is important to understand who they are, where they come from, and where they hope to be in the future when getting their attention for your business.
Based on the above facts following strategies can be framed:
1. Use Relatable Language
2. Do not Assume Other People Make Their Buying Decisions
3. Understand Their Criteria is Different Than Younger Generations
4. Make Things Easy for Them
5. Use Multi-Channel Marketing (like catalogues)
6. Give Them Something Familiar
7. Personalize Their Experience

Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath