Social media and Business Intelligence are now inseparable. Even the most basic user of any social media service asks himself such questions as “How many followers do I have?”, “What’s trending today?”, “How do people feel about?” It is the job of Business Intelligence to tease out these answers in a comprehensive and scientific way so that the information can be organized and stored in a way that provides business value. This allows for companies to gain competitive edge, cut costs, and release products with a higher degree of success. Combining social media and business intelligence for small and medium sized enterprises is even more crucial. It allows them a greater audience reach, more effective targeting and greater cost savings. Advertising and marketing campaigns can be created more efficiently. The market for these tools is now very mature. All of the top technology vendors, from IBM to Oracle and Microsoft are fully committed to maintaining a permanent presence in the Social Media and Business Intelligence space. Information on consumer trends, pricing, sentiment, and requirements are now available directly from the consumer and do not require outsourcing to third party surveys or last year’s data. The content that comes from social media and feeds the business intelligence systems is created and analysed in real time. Today there is a wide variety of products and services available to serve a wide spectrum of budgets and levels of technical expertise. Some companies may require deep analysis of big data, while others merely need to check in on Facebook statistics. Developing your SMBI (Social Media/Business Intelligence) strategy requires you to evaluate your budget, requirements, and technical abilities. Gaining business insight from social media interaction data is no longer a matter of hiring a database administrator to churn out reports, hoping that he understands the business points you are trying to uncover. Today, most SMBI tools allow a business-oriented end user access to the user-friendly dashboard that provides a wide variety of views and perspectives on real time data. Because these tools are now so user friendly, they have now permeated throughout the entire business structure and are informing the internal business processes of many organizations. Real time social media analysis does not just define what products to make, it also defines how those products are made. It does not just facilitate customer relations, it defines them. Companies that can effectively tap into customer requirements along with market trends will be best positioned to succeed.
Marketers and PR companies are relying on social media as one of the important media to endorse their products. It is because social media’s popularity makes it perfect for new products to make an entry. These are few ways that might help you:
1. Research your audience: Before you market your product, you must have an active plan. Spend time on research and get to know your industry. Try to think from the user’s point of view, like whether the content you read would actually influence in your buying decision. Also, find out the techniques that have worked out for others in your industry to get a rough idea. And above all, know who your target audience is.
2. Share teasers: Whether you’re launching a new product or a company getting the word out there is a tough task that marketers face. A good way to get the user’s excited is to launch a teaser campaign. It is a powerful tool that helps to grab attention and build anticipation. For this to work, find out the platforms that would be useful for your product and be active there. Apart from that, email marketing will also allow you to share more details.
3. Start a blog: Apart from promoting your product on social media, build excitement by blogging about it as well. You can share details about how the product was created and let its future users know the benefits. You want your audience to think of you as an authority, which writing posts and answering questions dramatically helps with.
4. Create branded hashtags: Coming up with a catchy hashtag will be effective online as well as offline. Online, it will help your product stand apart from the others and curate conversations about it. And users can also find information about your product through the hashtag. It works offline when you conduct events relating to the launch. Promoting a hashtag encourages attendees to take the action online, share their experiences, and spread your event’s reach even more.
5. Strike a chord: To build anticipation, you must give your customers a reason to engage with the content. Each tweet and Facebook post must have value, so that it will motivate people to share it and stay interested enough in the product to possibly buy. Once you succeed, the audience will want to know more about the product. People purchase a product because there is some sort of need. Before they buy, you need to make it clear your product meets those needs.
6. Produce videos: Videos create a bigger impact than written content because of the presence of visuals. It takes lots of effort to create, but all your hard work will pay off. Videos can be a mini-advertisement, show behind the scenes, use a stop-motion animation, or film explainer videos of your products. Such type of videos will keep users interested even after the product is launched. Irrespective of its type, you can get your audience excited through a video.
7. Find influencers: Find users who are well-respected in your field and build relationships with these influencers. Due to their popularity, the content they post will be well received among their followers. When they put in a good word about your product, your reputation increases by association. Reaching out to influencers will double your efforts.
8. Do not reveal too much: Sometimes marketers get carried away and reveal too much information before the launch. But then what is the big reveal? Build anticipation and create some suspense about what your product has to offer. Drop hints, create hype, but make sure there is some exciting “reserved” information you leave behind for the actual social media launch.
9. Hold contests: The main aim of every product is to create a buzz before its launch. Conducting contests are the best way to do it. In general, contests are fun, and people will be more likely remember your brand. So, come up with a contest that is relevant to your product. For instance, if your brand promotes fitness equipment, the contest can be “How many pushups can you do in a minute?” Fitness enthusiasts would be eager to participate.
10. Get to the point: The tone of your marketing must be engaging to users before and after they make a purchase. Include phrases that are easy to read and that people would remember. Be clear in your messaging so people know what the new product is. You can use simple landing page links, small descriptions about the product, and friendly reminders in your social media copy.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath