Questions

Does anyone have experience building up social media presences prior to the launch of a product/service? We know our target customer and target user (different in this case) and want to build an audience to inform upon launch.

Sharing. Sharing. Sharing.

As Gary Vaynerchuck is always saying: nowadays every company is a media company. And I believe this to be true. No difference if you are a clothing brand. A software company. Or you are building wood shelves. Every single one of these has the potential to share the process of starting the business. Building the product. And then eventually unveiling it.

Sometimes the target audience of who you promote the content to and who the product is actually for might be different. But that should not stop you.

Maybe you are developing a new software and while doing so, you document the way you develop it. This is especially interesting to other coders. But the end product may be more interesting to people who are actually using Twitter for example. Well - there is a certain amount of people who do both. And then there is the reach you gain by having the following in one field.

So start sharing more of the process. Or articles around the subject matter. That way building an audience in advance.

Alternative: Curating Content

I have heard very good things about this especially on Instagram and Facebook. Building an account specifically to be geared towards one specific group of people. For example "hotel lovers". Resharing all kinds of amazing looking hotels. Interacting with people there. Building the account. And eventually, you can start sharing your own product there as well.

But one thing is for sure: all these approaches are a lot of work. And often they distract from the process of producing the product it self. So be careful and know what you are building. And where your priorities are.


Answered 7 years ago

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