I was thinking of creating a database of beauty bloggers. It would contain info such as the pricing for advertising and user statistics for each blog. There would also be a functionality for the companies to rate bloggers on the effectiveness of the campaign. Would companies be willing to pay for such a platform?
Beauty isn't my field -- not the cosmetic / fashion variety, anyway.
But I see companies from other industries eager to pay bloggers for advertorials. So I assume that the same demand exists in the industry you're examining. I'd also imagine that such a database would make the process of connecting advertisers and bloggers much more efficient. If I'm right, then you have a promising idea.
But you ought to be asking (1) the bloggers and (2) the companies who'd be paying to advertise. If they think it's a good idea, then you're off to a good start.
Then you'll want to research existing platforms (if there are any) and assess your own readiness to build and market the service you have in mind.
Good luck!
P.S. If you get to the stage where you're thinking of a brand name for your project, talk to me. That is my actual field. So the beauty that primarily catches my eye is VERBAL beauty.
Answered 10 years ago
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