Is it best to copyright and sell to companies to use as training, or offer it as a downloadable pdf to all.
Ask people for 2x as much money as you think you want. Make sure the content is 5x as valuable as people expect it to be.
"How" you deliver the content isn't all the important. Obviously, a PDF is much, much less valuable than training. Online training is less expensive than hands-on, in-person training.
Focus on being valuable -- really valuable. The rest will take care of itself.
Answered 10 years ago
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