Questions

I've seen some people use Facebook ads to a free webinar or video opt-in, other leverage their Fanpage and do promoted posts to other in-FB landing pages, etc. Just curious what you've seen work great, and the kind of numbers you've been able to get re-cost per email lead (double opt-in).

My newsletter has about a 3% conversion rate (no pop ups or anything), my CPC to my website is about $0.10 with Facebook ads, so my cost per lead by scaling traffic is about $0.33. I'm in online E-Commerce Retail.

I imagine sending traffic to a landing page with a conversion rate higher than 3% will create an even lower cost per lead. I've worked on a couple different campaigns that have attempted to do this, the biggest one received over 197,000 submissions, but it had a very large $50K+ budget. They all follow the same basic pattern of create the best landing page possible, and send the highest quality traffic to the landing page at the lowest price possible.

So really the hardest part is running good Facebook ads.

If you have any questions or want to talk about this more feel free to send me a message or schedule a call.


Answered 10 years ago

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