Questions

Cold Calling is Dead Sales Is Changing How should Sales professionals position themselves to be well equipped for the future?

"Cold calling is dead"

Sure. But look deep inside any major B2B SaaS startup and you'll find a ratio of sales people to developers of about 2:1

So if these companies aren't cold calling, what are they doing?

Well - they are making calls. They're doing a LOT of outbound sales calls actually. The difference is, they aren't cold. They're warm, they were developed through relationship development and referrals.

C++ developers will never feel comfortable picking up the phone and making 10 high quality calls a day, which means the sales professional is as valuable in tech startups as ever.

Because we know that sales skills are critical to scale a tech startup, your personal development should focus on the skills required for the earlier stages of a startup.

Good marketing (copywriting being 90% of what you'll need to master), public speaking, project management (agile literacy), technical literacy.

Happy to chat further on a call


Answered 10 years ago

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