Asking is valid only when the other person is ready to give. From your question I can clearly see that you are working extremely hard investing 32 hours. I will put forth the views of Skok and Paul Santinelli so that you can understand the things better.
Skok was speaking to marketers from tech companies in the Boston area. Skok is an expert on digital marketing and on the software-as-a-service business model. And as a VC he has been involved in a lot of decisions about how much equity each member of a start-up’s C-suite team should get. Most of the session involved questions about the funnel and the myriad other topics that digital marketing people worry about: the funnel, conversion rates, CAC, AQLs, MQLs, SEO, SEM, SERP, CLV, CPC, PPC, and all the other alphabet soup of digital marketing.
Skok said a “raw, unproven person” joining in the CMO or VP of marketing role would get 1% of the company. “More likely a low average is 1.5%, and a seasoned good person will get 2%,” he said. “If the team is very technical and young, and you’re missing a business person, and you see someone who is the business part of a founding group, you can see a massive change in that number, up to 3.5% to 5%,” Skok said. That is a huge disparity. Consider that if your company ends up with a $1 billion valuation, a 1% share is worth $10 million, and a 5% share is worth $50 million. Both are nice but the point is that if you do not negotiate well you could be leaving a rather huge amount of money on the table.
Paul Santinelli, a venture capitalist with North Bridge Venture Partners, in part to see if other VCs agreed with Skok's estimates on the range and also to do a deeper dive on how these percentages are determined. His take is that a seasoned winner, with a track record of building successful companies, is obviously going to get more equity. The highest CMO packages he is seen were in the 3.5% to 5% range. “CMOs come in different shapes and sizes,” Santinelli said. Being able to run sales in addition to marketing is probably the biggest boost to compensation. “If the CMO is carrying not just the marketing function but also sales, then the total compensation is in the $400,000 range and they’re probably getting north of 2.5 points,” Santinelli says. “It really has to do with the breadth they bring to the table.”
In some cases, a CMO may even end up getting a bigger chunk of equity than other members of the C-suite, like the chief financial officer and chief technology officer. “A good VP of engineering with 10 to 12 years of experience is going to cost you 1.5 points. A good CFO with public company experience is about the same,” Santinelli says.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath