My father in law has run a pretty successful business but is very old school. He has done no advertising or marketing of the business and has used relationships and word of mouth to date getting him deals with Lexus, Fender and Music Man. It's a small business in the middle of no where with big opportunity. The whole operation needs a makeover and I have no idea where to start! How do we grow and get new/more business? I'll be in charge of sales and marketing. Sort of lost. Help!
I've worked with a number of family businesses, and a real key for you is to work with reputable executive coach who specializes in family business. These people can be exceptional guides throughout your transition and the investment is well worth it. Connect with me directly if you'd like any referrals.