Questions

Its an online Travel Challenge and I'll have a team of 14 people. It has already completed 2 years and is present on all social media sites. My job is to get more people to know about it (Marketing & PR). What am I required to do? How can I make the best use of the resources I have? Thanks.

With such a large team and already active social media accounts, you need to be producing tons of content. For both your properties and for guest posting on other related sites. But you'll need to also promote your own content too. Try to write really edgy and engaging titles and articles.

Use paid social media to amplify your content and message. Use targeted Facebook ads to also grow your visibility.

If at all possible, try to come up with a unique story and angle that you can pitch to big publishers online to hopefully get more mainstream authority.

I've been in the online marketing world, successfully for the last 9+ years. I'd be happy to hop on a call and give you more details on these and other suggestions.


Answered 10 years ago

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