You design and build a MVP to market to your target customer base, and find one customer who has an immediate need, and enough motivation to spend time adopting (and paying) for the application. You continue to market to other prospects but can't seem to get traction, but this one early adopter is engaged and agrees to sign a formal contract, with a bunch of customizations unique to their business. You end up not with a product, but a business application specific to this one customer. Do you kill the project? Support the app for this customer? Try to get them to buy the application and manage it in house?
Sell the technology to the large client and sell support/services on that technology. Start a new company with the original vision you started out with.
Answered 10 years ago
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