20+ years experience as a sole-proprietor, start-up expert in several industries, including Restaurants, Social Media Marketing Boutique Agency, and the Service Business. I am an advocate for sole-proprietor and partnership entrepreneurs who wonder how to bootstrap their way to success. Whether you're opening/running a restaurant/service business, or wondering how to slay the Social Media dragon, I can offer practical solutions to everyday problems of running and managing a small business.
In my experience doing social media marketing for small businesses, I have found that the 80/20 or 70-30 rule works very well. 70-80% of the time, try providing value in the form of what your target audience likes. (20-30% of the time, promote your e-tutoring courses outright).
Here's an example: We live in a big tourist area, the Smoky Mountains. If we're marketing to people coming to town, we have to do it nationally because the locals already know how great it is and they don't need to be persuaded - so forget the local market for now. So what do we do? We post gorgeous images of our local scenery. Do this enough times and people wonder who you are, they will quickly make a decision that they like you and could maybe use your service; like a cabin rental company or grocery delivery service for instance.
For your e-tutoring business, your images could focus on the results your courses will provide. For example, an image of a happy young person jumping for joy, with text that says something like "this could be you". This will make them wonder how they can be happy and jumping for joy, so they'll follow you to see more. Now, that said, it's important that you are marketing to the right people. Just posting anywhere to get attention is like trying to win the lottery. You need to find your audience.
Feel free to call me for more assistance if you have follow-up questions. Be sure to send your questions in advance, and share your e-tutoring website with me so I can better and more quickly respond to your particular needs. Good luck!
As a four-time entrepreneur, three of which were new startups, I can relate to your dilemma. If you can answer the question about why you are no longer involved with the startup in a way that is positive and makes sense, it's probable you will not be penalized. It's also possible to list your skills on a Resume or LinkedIn Profile in such a way as to focus more on highlighting your skills while focusing less on the companies you worked for or owned. Look up the career definitions of the skills you've acquired and decide whether you meet the professional expectations of those skills, if so, then list the skill and give specific examples of how those skills were used. Remember these things during the interview process as well. Besides applying for positions at well-established companies, consider applying at startups seeking the kind of talent and skills you've acquired and developed - they may be more likely to understand your career track.
As others have noted upon answering your question, I also find that the entrepreneurial experience opens more doors than it closes.
If you would like to set up a call with me to discuss startup opportunity sources, or wording of your Resume/LinkedIn profiles, or other follow-up questions, I am available.