Founder of three successful online marketing and advertising companies, each started with less than $50k funding and grown to millions in profits within two years. Heavy focus on lead generation (lead-gen) and free or cheap ways to grow business, including unusual approaches to making products/services "go viral." Cornell University alumnus. NYC, former Silicon Valley.
You're targeting a b2b product with a $1 payout on a trial full-form lead submit -- this is never, ever going to work, no matter how well you advertise it. The best advice I can give you in this scenario is to find a better offer to run.