Mobile Apps | Bots | Facebook Ads | Google Ads | Helping business owners overcome the most common barriers in growing a business: attracting the right clients and scaling.
Hello! Co-working spaces are places that people enjoy going to, especially mini startups, sole proprietors, developers, designers, etc. So at least you know there can be a market.
Now, to figure out exactly which is your target market, you can do so by literally "asking" people... (not like you're used to).
What I would do in your position is to run Facebook Ads in the area immediately surrounding the space (this can be done quite easily). The interesting part comes when choosing the audience:
Instead of "throwing" your ads to everyone, you can specify individual interests (like certain tools, software programs, niche magazines, etc) and behaviors (small business owners, Facebook page admins, etc).
Once you've segmented your audience, you can create a tailored ad that "speaks" specifically to their person. That way they will fell identified and most likely click on it.
You would then send them to a landing page that talks about your space and what it will solve for them.
If the space itself is still not ready, you can take advantage of this and simply use the landing page to capture interested people's names and emails. That way, you'll gain two things:
1. A prospect (lead) list that you can contact once it is ready
2. Knowledge of which market segment most responded to your ads and landing pages
You will then use all this to continuously grow your business. :)
Need help figuring out how to do this exactly? Let me know and we can either teach you or your staff or do it for you.
This should help you get started...
There are various parts to your service and they should be considered as separate services:
1. Create the Wordpress website (one-time)
2. Create content for the blog (recurring)
3. Social Media Management (recurring)
4. YouTube account managment (recurring)
Each of those should have its own price, for example: $3,000 dollars for the website design and setup (this will vary depending on your experience and how much it will be worth to your client). Websites range from the very low end to over $100,000 dollars depending on what they do and what they will be used for.
The other three services are recurring services that should be paid in a monthly basis because it implies constantly adding content.
You should practice your skills as soon as possible to start getting better at each. That way you will start seeing how much time and effort it actually takes you and eventually you'll find the correct value for your work.
I hope this helps you, let me know if you have any additional questions!
Hey! That's a great question and of course there are many answers but I'll give you my two cents based on my expertise and hope it will help you on your way...
If you want to drive traffic the fastest way possible, you can use various paid methods like Facebook Ads or Google Adwords.
They are both very good tools and the cost per clic is quite low compared to other traditional methods of getting "eyes".
I prefer these methods when starting out because SEO can take a long time and effort, while paid advertising can get you in front of the right people. You can choose specific demographics by age, interests, behaviors, etc and show your work to people who may actually be interested.
It is important to have a purpose for all that traffic: think about how you are going to convert them to customers (ideally that is what you want). Then create a way for them to convert on your site. ONLY then, pay for traffic.
As far as SEO goes, it is good to do it anyway because you'll reap the benefits later. Make sure you create quality content that people actually want to consume (read, watch, listen to, etc).
I hope this helps, let me know if you need additional assistance.
I'm sure everyone has their own approach but in my opinion, not taking orders when there is an obvious demand is ludicrous - BUT there is a way to do it properly to maximize the "hype".
Gaining followers on social media is not as powerful as gaining actual potential buyers. What I would recommend is for you to create a "launch" campaign for the product.
You can run all sorts of ads on social media (Fb, Twitter, etc) to bring people into your own landing page where you tell them about the product (and launch date) and capture their contact information.
Once you add all these people to your mailing list, you can set up an autoresponder sequence specific to the launch which will send them a few e-mails from now until then "preparing them" for the actual date.
If done properly, by the time the launch comes, your customers will be salivating, ready to pull out their credit cards and order the moment the product goes live.
This is a great approach because you keep your potential customers interested without overflowing your business with orders you can't fulfill yet.
P.S. Search for "product launch sequences" so you have a better idea of what I mean.
I've created quite a few online stores in the past 6 years and it depends greatly on the volume that you plan to manage.
If you are running a basic ecommerce site for selling products and your sales process is fairly straightforward (checkout, ship, done) then you will probably do fine with whatever tools are included with your shopping cart software. (Shopify, Magento, Woocommerce, etc).
Now, if you handle a more complex sales process (partial payments, support fees, manufacturing, drop shipping, etc) then I would definitely recommend trying out an ERP or at the very least a CRM to keep tabs on your clients and your communication with them.
There are some nice free tools out there like Podio that can help you create your own custom CRM or ERP to fit your needs (no coding required) in a drag and drop manner.
If you prefer a more hands-off approach, there are tools like Infusionsoft that have automation workflows. You could set up things like: creating a task for a sales rep to follow up with someone has not paid a late invoice in two days. Or send customers an automatic e-mail as a follow up a few days after the purchase, etc.
I hope this answers your question, let me know if need anything else!
Aside from everything the other experts covered, I would give you one easy recommendation:
1. Build out a quick landing page clearly explaining your product/service and make it interesting.
Set it up as a "coming soon" page with an email field so customers can be notified when it launches.
You can have this done by a designer or use a service like Instapage, Leadpages, Unbounce, etc that makes it easy for you to do it yourself using templates.
2. Send a bunch of people to your landing page using Adwords, Facebook Ads, etc.
Make sure you specify your market clearly so you only target the appropriate people (there are many courses out there on how to do this).
3. If you get a good response (many people signing up), you know there is a market for your product/service.
You can then capitalize on the list you created by giving everyone that signed up a discount or free trial once you launch.
Let me know if you try it out!
Referrer links are a good way to go (and very common) but there is a "cleaner" way to do it if your friends have websites...
Google Analytics has something called Attribution Modeling that you can use to track where each conversion (or sale) actually comes from.
You can decide to set it up for "last interaction", "first interaction", etc depending on your particular model.
This means that either the first or last person to refer your client gets the credit.
It is worth checking out and it's free!
Let me know if it works out.
What the others said about 301 Redirects is correct, but you should make sure nothing is left out. I find it is better to plan ahead as much as possible to avoid errors which could affect your rank.
Using free tools like SEO Spider can help you figure out all the links on your site that point to images, css and js files, etc.
There is a nice checklist you can use at http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic that covers it.
Best of luck!
You can use LinkedIn ads to focus on your specific target audience based on things like: industry, job title and function.
Facebook also has specific categories regarding job types, I'm not sure if "hotel managers" is on the list.
Best of luck! Let me know if you have any follow-up questions.