Hello Community my name is Kenny and I am a Freelance Digital Marketer specializing in Paid Search, Paid Social, and S.E.O. I operate in the Western MD, Northern Virginia and D.C metropolitan area. I specialize in Facebook advertising, Google ads, Quora Ads, and much more.
I'm not 100% but I believe that they have a partnership with the retailers in their network and they get a referral fee from them for each receipt scanned.
I would also imagine that the actual data of what you the consumer is actually purchasing can be valuable also.
For instance if Kellogg learned that 870,000 people are buying a certain type of cereal that the competition sells and they don't, id imagine that would be important to know!
Hopefully that answers your question!
Hey I'm like 85% sure this is the solution you are looking for the tool is called Phantom Buster and it does email automation as well as social messages.
I would watch the tutorial from Chase Reiner SEO on YouTube for how to use the software.
Good luck! Hope it helps!!👍🏾